Most people outside of Mexico may have never heard of Ruy Salgado. But during the most recent electoral contest here, that name not only became known throughout Internet circles in Mexico, but was arguably one of the most influential voices of opposition in the country.
Ruy Salgado, a pseudonym, has an online alias known as el 5anto. Salgado is a nonprofit video blogger whose notoriety increased during these past elections for his very critical view of both the transparency of the process and the role of the mainstream media in “manipulating the truth.” He was also one of the most vocal in denouncing what he referred to as institutionalized fraud in the results that will bring the Partido Revolucionario Institucional (Institutional Revolutionary Party—PRI) back to power on December 1.
El 5anto’s modus operandi was to webcast himself live, wearing a blue luchador mask, providing news and opinion rarely present in mainstream media. This approach was part commercial flair, part self-protection. During the time his project was online, he attracted a growing audience whose members may not have all supported his beliefs, but who did attest to the professional way in which they are always presented: stating sources, structuring analyses and providing informed and argumentative opinion.
For his views and his attempts to “provide information”—always his prime objective—el 5anto became a target of multiple death threats. At one point he even fled the country and started streaming from an undisclosed location for fear of becoming yet another communicator permanently silenced by those who have made journalism an extremely dangerous profession in Mexico.