Politics, Business & Culture in the Americas

Brazilians Study the Anti-Trump Playbook to Fight Bolsonaro

Reading Time: 3 minutesFearing the erosion of democracy, Brazilian journalists, opposition politicians, academics and NGOs try to learn from their counterparts in the U.S.
Reading Time: 3 minutes


Reading Time: 3 minutes

As promised, Jair Bolsonaro has made emulating and moving closer to the Trump administration the guiding principle of Brazil’s new foreign policy. When Bolsonaro’s son Eduardo, a powerful politician in his own right, visited Washington last month, he proudly wore a “Trump 2020” hat. Domestically, too, Bolsonaro’s strategists closely study the rhetoric and policies adopted by Donald Trump, John Bolton and Steve Bannon, and already act accordingly – for example by circumventing traditional media, embracing nationalism, attacking the judiciary, or promising a return to past glory.

Yet Bolsonaro and his supporters are not the only ones who are looking to the United States for inspiration. Many of his critics have also begun to feverishly study U.S. politics to figure out what they can learn from their North American counterparts when it comes to protecting democracy and resisting a populist leader with authoritarian instincts. 

Brazilian journalists frequently discuss how traditional newspapers such as the New York Times have thrived under a president who systematically lashes out against the media. In Brazil, by contrast, some journalists already privately complain about editors discouraging them from criticizing the incoming government. Brazilian academics returning from conferences in the United States cannot help but marvel how debates at U.S. universities are as vibrant as ever, without any hint that free speech may be at risk. Back at home, in comparison, a video in which Bolsonaro reads out the names of eight academics and accuses them of promoting the ideologies of countries like North Korea and Cuba caused shivers in Brazil’s academic community. A growing number of Brazilian government employees have taken to deleting their social media accounts for fear of being punished for past comments critical of the president-elect.

In politics and political activism, too, many observers in Brazil analyzed the U.S. midterm elections in unprecedented detail – for example discussing ways in which the strategies of Alexandria Ocasio-Cortez, Ilhan Omar and Ayanna Pressley, all candidates representing minorities, could be applied at home. In the same way, initiatives such as Black Lives Matter, Indivisible and the 2017 Women’s March inspire many Brazilian activists.

All this shows that, contrary to what many (myself included) expected back in 2016, U.S. soft power – i.e., its attractiveness to outside observers – remains, in many ways, unaffected by Trump. In fact, in some respects, the U.S. president has made the country even more appealing. A Brazilian political activist who frequently criticizes U.S. foreign policy recently told me he was “amazed by how U.S. civil society responded to Trump – definitely a model for us.”

Studying the anti-Trump playbook is no doubt interesting in a moment when Brazilian democracy faces its greatest challenge in decades. Yet there are important caveats, limiting the extent to which that playbook can be reproduced in Brazil.

First of all, Bolsonaro’s anti-democratic rhetoric has been far more radical from the start. In his final campaign speech on Paulista Avenue, he said to a frenzied crowd that “red marginals will be banned from our fatherland,” promising  “a cleansing never before seen in Brazilian history.”

Furthermore, it remains doubtful whether Brazil’s institutions, the media and civil society can restrain Bolsonaro’s authoritarian instincts. In an unprecedented move, the president of the Supreme Court went on live television on the day of the election to affirm that the president-elect had the obligation to honor the Constitution, emphasizing the importance of respecting “the courts, the legislature, the opposition and diversity of opinion.” 

And yet, Bolsonaro has been able to undermine democracy even before taking office. His authoritarian statements prior to his electoral triumph were useful in sending a message to the judiciary, Congress, the media and civil society that he has public support – or at least public acquiescence – to act on his threats. It will make judges, congressmen, journalists and activists think twice before they speak out. Only days ahead of the vote, Eduardo Bolsonaro said he doubted many people would take to the street if the government meddled with the Supreme Court – an extreme statement even when compared to Trump’s rhetoric. Given this far more serious plight, it may be important for Brazilians to also study cases such as Hungary, Turkey, Poland and the Philippines, where democracy is more at risk than in the United States.

Still, both Bolsonaro and his opponents will closely watch U.S. politics in the years to come. After all, both sides are acutely aware that the result of the U.S. presidential elections in 2020 may have a significant impact on Brazilian politics. Given how closely Bolsonaro has associated his government to Trump, a victory by a Democrat would be a disaster for Brazil’s new president.


Reading Time: 3 minutes

Stuenkel is a contributing columnist for Americas Quarterly and teaches International Relations at the Getulio Vargas Foundation in São Paulo. He is the author of The BRICS and the Future of Global Order and Post-Western World: How Emerging Powers Are Remaking Global Order.

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