Politics, Business & Culture in the Americas

Sustainable Sophistication

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When Colombian journalist Marcella Echavarría wrote to Donna Karan Inc. with a novel proposal, she didn’t expect an answer. Her idea, aimed at creating fairer terms of trade for the Southern Hemisphere, was revolutionary: bring traditional crafts to luxury markets while supporting artisans’ socioeconomic development. But the top fashion house was intrigued and bought the first collection, allowing the 35-year-old Echavarría to launch SURevolution in 2005.

Targeting the luxury market, SURevolution puts a spin on responsible consumption. Products—ranging from fashionable necklaces to home furnishings—are inspired by the native cultures of Colombia, Bolivia, Peru, and countries outside the hemisphere. Each item is sold along with a story about how and where it was made…

Tags: Artisans, Donna Karan Inc., Marcella Echavarria, SURevolution, Trade with Southern Hemisphere, Traditional crafts
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