Politics, Business & Culture in the Americas
Gender Equality

She Dared to Run: The Unlikely Story of Prudencia Ayala

Two decades before fellow Salvadoran women could vote, Prudencia Ayala became the first woman to run for president in Latin America.

October 22, 2020
Reading Time: 6 minutes

This article is adapted from AQ’s special report on closing the gender gap | Leer en español

The 1931 presidential contest in El Salvador is usually remembered for being the first competitive election in the country’s history. The triumph of Arturo Araujo, a prominent landowner, seemed to inaugurate an era of greater democratization. Until it didn’t: After only nine months, a military coup overthrew Araujo and brought El Salvador back to a path of strongmen and repression (including a shocking peasant massacre in 1932), all common features of Central American politics at the time.

However, the 1931 Salvadoran elections were also historic for another, less remembered reason: It was the first time in Latin American history that a woman, Prudencia Ayala, decided to run as a presidential candidate.

It is hard to exaggerate how much Ayala, a writer and one of the most innovative early feminists, was ahead of her time. Her bid for the presidency — which was eventually blocked by the Supreme Court — took place two decades before women were even allowed to vote in El Salvador. Ninety years later, only one other woman has ever run for the highest office in the country.

Ayala had another characteristic that made her stand out in the highly stratified and conservative Salvadoran establishment of the time: She was indigenous — or, in her own words, “proud to be a humble Salvadoran Indian.”

Ayala in 1920.

Born in the state of Sonsonate in 1885, Ayala was of working-class origins, largely self-taught as her parents could afford to send her to school only until second grade. At age 10, she moved with her mother to Santa Ana, near the Guatemalan border. The city was an effervescent political hub and home to the so-called unionist movement, which sought to integrate Central American countries into one federation — an idea that she came to enthusiastically embrace. As a young and single mother, Ayala started her writing career in journalism and her criticism of the Salvadoran establishment landed her in prison.

In 1920s El Salvador, women were barred from voting and feminist organizations were incipient. But they found innovative ways to engage in politics, as an infamous episode in 1922 illustrates. On Christmas Day, in the middle of a presidential campaign, a group of women of all ages and social classes marched in San Salvador in support of the opposition candidate. Above all, they called for the end of the dynastic governments headed by the Meléndez-Quiñones family. As a response to the parade, President Jorge Meléndez — the third member of the family to consecutively hold the presidency — unleashed the armed forces and paramilitary groups against the demonstrators, killing several women and injuring many more.

Ciudadano” is also female

Against this backdrop, by the turn of the decade Ayala had become a well-known figure in the political debate as a prominent advocate of Central American unionism and a critic of U.S. intervention in the region. She was also a strong promoter of women’s rights and greater participation in public affairs. Living in Guatemala, Ayala decided to move from writing to political action: She began planning her presidential candidacy with the support of the Unionist Party.

When launching her bid for the presidency, Ayala developed a 14-point program, emphasizing probity and the fight against corruption. It also included support for workers’ rights and political rights for women, so they could cease to be de facto second-class citizens. She called on women to take part in the campaign, speaking at numerous conferences and giving interviews. Ironically, however, most women seemed to support Araujo, from the Labor Party. Perhaps by departing from dominant women-as-mother views, the challenge to the status quo was too great even for the female electorate. But the press did pay attention. Some journalists acknowledged the justice of her demands, although coverage of her campaign mostly had a sensationalist tone — some nicknamed her “Prudencia, la loca.”

To claim her right to run for president, Ayala appealed to a common argument used by female suffragists at the time: Although formally male in Spanish, the noun “ciudadano” in the constitution was gender-neutral, also applying to women. The Council of Ministers, formed by the government cabinet, rejected this claim, and the Supreme Court reaffirmed the decision based on procedural grounds.

After months campaigning in legal limbo, she finally dropped her candidacy and recognized her defeat, bitterly declaring, “By not being qualified as citizen, I am left without nationality, appearing in the world of men as an inhabitant of planet Earth.”

The “proud Indian”

Ayala’s poor and indigenous background greatly challenged societal norms. In fact, during her campaign she was repeatedly ridiculed, masculinized, her indigenous features exaggerated in comic strips, and shamed for abandoning her rightful place in the home.

But being indigenous also made her unique compared to other women who were fighting for political participation across Latin America at that time. Take, for instance, Matilde Hidalgo de Procel, who in 1924 caught Ecuador’s institutions by surprise when registering to vote. Like Ayala, she claimed the 1906 constitution referred to gender-neutral ciudadanos, which only required being over 21 years old and literate to be able to vote. The local council, not knowing how to reply, elevated the consultation to a national Council of State, which unanimously agreed that there were no legal impediments. Later that year, Hidalgo and a few other women voted in the legislative elections. Hidalgo helped make Ecuador the first country in Latin America to enfranchise women.

4 Other Inspiring Women’s Rights Leaders from Latin American History
by Katie Hopkins

  • Sor Juana Inés de la Cruz

    As a teenager, Sor Juana Inés de la Cruz was already well-known among elites in colonial Mexico for her writing prowess. Born in 1647 in the outskirts of today’s Mexico City, she became a nun at 21, and would forever be considered one of the great Spanish baroque authors. Her letters and poems challenged social norms, including the hypocrisy of Mexico’s patriarchal society, the unrealistic standard for women— and, indirectly, the church she pledged to serve. Sor Juana was a loud and passionate champion of women’s education, a taboo idea in the Inquisition-dominated Spanish colony. “Have they not a rational soul as men do?” she famously questioned. The tension between her progressive ideals and her role as a nun came to a head in 1693, forcing her to sell off her vast book collection and turn her attention to charity work. Sor Juana became a reference for the feminist movement in the country and beyond, and she is memorialized on Mexico’s 200-peso bill.

  • Maria Quitéria

    Dubbed the Brazilian Joan of Arc, Maria Quitéria fought for Brazil’s independence from Portugal in 1822 — 170 years before women were officially allowed to join the military. A native of the state of Bahia, Quitéria found a way to circumvent the restrictions on women in the armed forces, dressing up as a man. She did so against the wishes of her father, who eventually revealed her true identity to the army. According to legend, despite the revelation, military leadership allowed Quitéria to remain in the army, as she had already proved herself an asset in battle. The first Brazilian female solider ended her career at the rank of lieutenant, but the tales of Quitéria’s bravery catapulted her to a near-mythic symbol of Brazil’s independence. The Maria Quitéria Medal was created in 1953, 100 years after her death, and to this day is awarded to civilians and members of the military who contribute to the defense and security of Brazil.

  • María Teresa Ferrari

    When María Teresa Ferrari graduated from medical school in 1911, higher education for women was not formally restricted in Argentina, but generalized gender discrimination made it a rarity. Similar barriers blocked Ferrari’s initial attempts to become a professor: The university cited physical and psychological “concerns” to disqualify her. Nevertheless, Ferrari advanced and, over the next decade, cemented herself as a pioneer and innovator in the field of obstetrics and gynecology. Gender discrimination had very practical consequences in her field: Although the patients were women, the treatments were developed only by men. Some of the techniques she introduced became the backbones of modern OB/GYN practice in Argentina and beyond. In 1927, Ferrari became the first woman university professor in Latin America, according to some sources. She later created the Argentina Federation of University Women to expand Argentine women’s access to higher education and academic research.

  • Xica Manicongo

    Under both the Portuguese Inquisition and slavery, Xica Manicongo pushed the boundaries of gender and sexuality in colonial Brazil. Manicongo was the earliest recorded Black trans woman in Brazil, according to descriptions in official documents from that era. Enslaved to a shoemaker in the city of Salvador, Manicongo openly lived as a woman during the late 16th century — a time when trans and queer people were deemed deviant and evil by religious authorities. Local officials demanded that Manicongo dress as a man, but she repeatedly refused to obey the orders. Eventually, demands turned to threats and Manicongo was forced to choose between execution or a cisgender identity. She changed her appearance as a result, but reportedly never renounced her gender identity. Baptized under the name Francisco, Manicongo is now affectionately referred to as Xica by activists and historians to honor the identity she struggled to express. Today, she is celebrated as a powerful symbol of resistance for the LGBTQ+ community in Brazil and beyond.

Hidalgo represents a more common profile among early feminists in the region. Born into a middle-class liberal family, she circumvented all kinds of barriers to receive a formal education and became the first female physician in Ecuador. Other prominent feminists in the region were also the first women in their respective professional fields. Paulina Luisi, founder of the National Council of Women in 1916 and the leader of the Uruguayan women’s movement, was also the first female doctor in her country. Brazil’s Bertha Lutz, who was instrumental in securing voting rights for women in 1932, was a prominent zoologist and scientist. Both Luisi and Lutz had in common being from European immigrant families. And they also shared the international stage in the Pan-American context, where many women came together in a transnational feminist movement.

Ayala was born poor, non-white and never received higher education. Despite her championing the cause of Central American unionism, she lacked the international networks of her fellow Brazilian and Uruguayan feminists. In many ways, Prudencia Ayala was the exception among these exceptional women.

The last barrier to fall

Despite the actions of Ayala, Hidalgo, Luisi, Lutz and many other Latin American women, extending political participation, including voting rights, to female citizens was generally resisted by male elites. Some men feared political participation would remove women from their “rightful place” (the home and the family). Others thought women would vote en masse for their opponents. Therefore, powerful political parties kept delaying suffrage extensions and most Latin American countries only enfranchised women in the decade following the end of World War II.

“The field of action of women is in the home. The function that nature has commended her is a strictly conservative function: conservation of the species, of the home, of the family and its traditions,” claimed Peruvian legislator Manuel Bustamante de la Fuente when voting against women’s suffrage in a failed reform attempt in 1931. On the other side of the political spectrum, Luis Alberto Sánchez of the APRA party said the proposal to enfranchise women responded to “the fundamental need to prop up with a strong contingent of feminine voters the subsistence and entrenchment of the ideals and aspirations of the conservative spirit.” These common arguments point to the obstacles faced by Latin American suffragists.

When it finally came, change was slow, as other formal and informal limitations remained in place. Countries like Brazil, Peru and Guatemala kept literacy requirements for voting — which disproportionately affected indigenous and Afro-descendant women from rural areas.

In other words, women with a similar background to Prudencia Ayala were the last citizens allowed to vote in Latin America. Only when Brazil ended the restriction for illiterate people to vote in 1985 — 54 years after the Ayala campaign in El Salvador — did formal constraints on women’s suffrage end in the region.

Ayala would not come to exercise the right to vote and she would never see other women run for office in her home country. When leaving the campaign in 1930, she stated, “I depart grateful of the politicians that have paid attention to the justice I demand from the law. ... Joy seizes my hope in the next electoral future.” However, as El Salvador descended again into authoritarianism, the limits to her political activities increased. The causes of Ayala’s premature death in 1936 remain uncertain. She was then ignored or erased from history books for decades, only to be reclaimed more recently by feminist movements in El Salvador and beyond as a symbol of freedom, justice and endurance.


Castillo is a researcher at the Center for the Study of Political History at Adolfo Ibáñez University 

Tags: El Salvador, Gender, politics, The Long View
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